PJ Pixel
The PJ Pixel enables conversion tracking for your shop. When a user clicks on one of your Prisjakt listings, Prisjakt appends a unique click ID (pjclid) to the landing URL. When that user later completes a purchase, the pixel reports the conversion back to Prisjakt, where it appears in Prisjakt Business Center.
Before You Start
Enable Prisjakt Click ID in Prisjakt Business Center under Integrations > Conversion Tracking. You will receive a Pixel ID that is required for all integration methods.
Choose Your Integration Method
| Method | Best for | Effort |
|---|---|---|
| Browser Script | Most shops — Where you control the code base | Low |
| Shopify Custom Pixel | Shopify shops | Low |
| Server-to-Server | Maximum reliability, immune to ad blockers | Medium |
Browser Script
A JavaScript snippet on your site captures the pjclid automatically and reports purchases via the visitor's browser. Quick to set up — requires only a script tag and a single function call at checkout.
Shopify Custom Pixel
Shopify no longer lets you run scripts on the Thank you page, so the browser script cannot work there. Instead, a custom pixel added under Settings > Customer events captures the pjclid and reports purchases. No other code changes are needed.
Server-to-Server
Your backend server sends conversion events directly to the Prisjakt Click & Conversion API. Because nothing relies on the visitor's browser for reporting, this approach is unaffected by ad blockers, browser privacy restrictions, and Apple ITP.
Common Concepts
pjclid
The pjclid (Prisjakt Click ID) is appended to your landing URL whenever a user arrives from a Prisjakt listing:
https://www.example.com/product-page?pjclid=239cd31f-9d43-4cb4-b8dc-2057fe18c289_1b05fa7f1c34d125
This ID must be stored and included when a purchase is reported. The browser script handles this automatically; server-to-server requires you to capture and persist it yourself.
Conversion Window
Purchases made within 30 days of a Prisjakt click are attributed to that click. Due to Apple ITP, Safari may reduce this window to 7 days when using browser storage.
GDPR
By implementing the PJ Pixel, you and Prisjakt become joint controllers under Article 26 of the GDPR. You are responsible for obtaining valid user consent, providing clear information about the processing, and responding to data subject requests. See the GDPR page for the full details of your responsibilities.