Our product creation process
The process of creating a product, with a specific brand, name, product codes (e.g. GTIN and MPN ), and product attributes. Product is created such that offers from shops can be matched to it, and appear on the website. Products group offers and give users the rich context to compare features, search, compare prices and make a buying decision.
Triggers of product creation
The product creation process will start when:
- a shop's offer can't be matched to any already existing product
- manufacturers send us details of new products
- we get a request from our partners or shops
Offer not matched to any existing product
Offers without a matching product, but with high consumer interest, are picked up automatically, and trigger product creation. Ensuring that an offer has a correct name, brand and product codes, allows us to create a product with comprehensive set of information (including features and attributes) that increases visibility for users.
Ensure the offer has correct product codes (GTIN, MPN), has a descriptive name including the brand and model, this increases the chance of automatically triggering product creation if necessary
Manufacturer's product feed contains new products
We create products using details from manufacurer's product feeds. This includes products for planned upcoming product releases. The feeds are also used to enrich product information for the already existing products. Manufacturers feeds are a trusted source of product information.
Direct request
A request to create a product can be either sent via Business Center portal under the "Product matching", or can be directly sent via API calls from partners . The requests are reviewed by the operational teams.
Stages of product creation process
Before a product is created it goes through a number of stages:
- Categorization: the product to be created is categorized into one of the Prisjakt categories of products
- Localization: the product name is translated for all relevant markets
- Duplicate detection: detecting possible conflicts and duplicates with other products, for example a particular GTIN code is allowed only on one product
- Review: automatic or manual review