Product Fields

📄️ brand

The brand attribute is used to indicate a product's brand/manufacturer name.

📄️ description

Use it to add unstructured product information

📄️ gtin

Use the GTIN attribute to submit a [Global Trade Item Number (GTIN) | GS1](https://www.gs1.org/standards/id-keys/gtin). A GTIN uniquely identifies your product. Including this will help indexing your products faster on Pricespy.

📄️ id

Identifier should be unique for every product and not be changed or re-used for other products, a good practice is to use SKUs as ids since they are unique.

📄️ image_link

Add it to improve search results and listing. If you have more then one image you can use the [`additional_image_link`](/docs/sections/for-shops/offer-inventory/feeds/offer/fields/image_link) attribute to include more.

📄️ item_group_id

This attribute is strongly recommended for fashion and beauty segment. It helps us group variant offers and present relevant offers to the users.

📄️ mpn

Add valid MPN, manufacturer part number for the specific product. MPN is a unique number which identifies specific products among a manufacturer's product range. The numbers are used by shoppers to find specifically what they are looking for. MPNs help Prisjakt index your offers more efficiently.

📄️ product_detail

In this attribute add all structured information about the product.

📄️ suggested_retail_price

The Suggested Retail Price is the price that a product’s manufacturer recommends it should be sold for in retail stores.

📄️ title

Title is the **most important attribute** for Prisjakt to be able to index your product/offer correctly. It should contain manufacturer name along with product name and/or model. Additionally size, color and gender is recommended for product types that specifies this.

📄️ unit_pricing_base_measure

The product's base measure for pricing. This determines the denominator used for the unit price shown to customers (e.g. `100ml` means the displayed price is calculated per 100ml). Use together with unit_pricing_measure to enable unit price comparison. Accepts a numerical value followed by a unit (e.g. `100ml`). Supported units include weight (oz, lb, mg, g, kg), volume (floz, pt, qt, gal, ml, cl, l, cbm), length (in, ft, yd, cm, m), area (sqft, sqm) and per-unit (ct, sheet, item).

📄️ unit_pricing_measure

The measure and dimension of your product as it is sold. Use this attribute to help customers understand the exact quantity they are buying and to enable comparison shopping for price-per-unit. Required by local laws or regulations in some markets (e.g. EU). Accepts a numerical value followed by a unit (e.g. `1.5kg`). Supported units include weight (oz, lb, mg, g, kg), volume (floz, pt, qt, gal, ml, cl, l, cbm), length (in, ft, yd, cm, m), area (sqft, sqm) and per-unit (ct, sheet, item).

These fields are available in Product feeds.